EMCC Global Provider Summit

24-25th November 2020


EMCC Global Provider Summit

24-25th November 2020


Dr Amal Marogy

Dr Amal Marogy: Intercultural coaching with a difference - from individual stories to common narrative

Session on 24 November 2020 19:30 UTC - View on timetable


We all love stories. That is why I would like to invite you on a journey together to explore the relevance of the storytelling model as a means of impactful communication in intercultural settings. My aim is to show how our personal stories and those we cherish can become powerful coaching tools and can turn us into proactive contributors to a new intercultural common narrative.

Compelling stories still enjoy the undiminished power to shape our destiny and reveal who we truly are to ourselves and to others. We will therefore discuss the importance of intercultural awareness and providing context in order to manage emotions and avoid common pitfalls that endanger the balance and objectivity of the story shared.

Our modern societies are marked by growing unrest, social isolation and cultural alienation, but good stories can have a lasting effect on us individually and as a group. They help create common ground and increase compassion and mutual understanding. In short, together we will discover the truth of the saying ‘tell me your favourite story and I will tell you who you are’.

Learning outcomes

Become a force for good by discovering your hidden intercultural talents, learn how to create common ground through storytelling, gain proper intercultural literacy and maintain resilience in the face of intercultural challenges.


Dr Amal Marogy an academic and social entrepreneur, is also the founding director of the UK-based social enterprise Eli Shlama Ltd and of two charities, one being the British Aradin Charitable Trust (2013-2020) and the other the European Ilanta Institute for Intercultural Excellence.

Amal Marogy is an EMCC accredited Senior Practitioner. She holds a PhD in Oriental Languages & Cultures from the University of Ghent and is currently finishing her MSt in Social Innovation at the Judge Business School, University of Cambridge. She is Affiliated Researcher in Neo-Aramaic Studies at the University of Cambridge and has taught Arabic at the University of Cambridge, Catholic University of Leuven, University of Ghent and beyond . She was Director of Studies in Asian and Middle Eastern Studies at King’s College.

Her key expertise encompasses the preservation of endangered cultural heritage, intercultural dialogue, women in minority communities, Christianity in the Middle East, traditional Arabic linguistics and radicalisation among young people.